well, i think a it's a good booth when you don't see the booth, you see the artwork. with good lighting and plain booth color, the work pops. also, i think having it relate to actual living space helps. i have a coffee table with a book and some cards on it and a rug. my booth costs around $1400. the first show i did with it i made $5800 and it paid for itself. ya gotta spend money to make money! make your booth as serious as you want people to take your work. whoop-whoop!